The Public Platform is the actual product of our business. It consists of four elements:

·         Ideology and methodology. Although this is the most "abstract" part of the platform, this is also one of the most important. This whole chapter is dedicated to a multi-angled review.

·         Web 3.0 platform represents a new generation of information systems.

·         Online Portal is an integrated Internet service built using Web 3.0, which is the main interface of the Public Platform. An overview of the portal and IT platform is given in the chapter «Public Platform overview».

·         Infrastructure of social and business networks: shared physical infrastructure, as well as social resources, network of communities and businesses. This infrastructure is developed by the Pioneers branch. This is the most "tangible" part of the platform.

The platform itself implements three types of architectures.  Integrated together they are called: the platform architecture.

·         Information architecture is the art and methodology of organizing information.

·         Business architecture is the art and methodology of organizing business.

·         Social architecture is the art and methodology of organizing communities.

There are three principles designed in the platform architecture: open source, meritocracy and mass cooperation.

·         Open source is an approach which represents transparency and refers to the idea that social, political or business processes should be visible, accountable and open to public participation.

·         Meritocracy represents the assignment of appointments and responsibilities to individuals based upon their specific merits, which are objectively determined through the open peer review and assessment process.

·         Mass Cooperation: People participate in large numbers, out of sheer goodwill and helpfulness, to develop great educational material that others want and use.  The possibilities and social benefits of mass cooperation have been proven by Wikipedia.

 

NOTE: For brevity, we use the term «open source» as a determinant of all three architectural qualities, by simply saying "open source model", "system", "platform", etc.

The platform as an instrument for cooperation

The Public Platform is self-sufficient and through cooperation at its core, allows for the invention and development of any other architectures, systems and solutions. The resulting socioeconomic environment formed on top of the Public Platform consolidates cohorts of socially active individuals, entrepreneurs and innovators. The platform equips them with a shared vision, strategy and tools for collaboration.

The platform enables the participation of all interested people in the creation of policy and standards, just as is currently done with wiki documents. It unleashes a vast amount of untapped human and technological potential and directs it all towards the prosperity and well-being of our entire civilization.

The platform as an instrument for guiding society

The Public Platform is also an instrument used for conveying to people a positive worldview of high moral standards, which rises up to replace the prevailing principle of "divide and conquer". This “old paradigm” has been dominating for thousands of years and today is sold to us under the guise of the "American democracy", capitalism, liberalism, pluralism, and other false "isms", for amusing the mind.

From a business perspective, our proposed socioeconomic model adopts a triple bottom line (3BL): People, Planet and Profit. The essence of this model is that measuring the success of the organization involves such criteria as environment and society, not just the economy.

The platform’s information space will be free, open, transparent and meritocratic; making it an ideal space for innovation. There is no direct structural influence on society in this space. Society will be guided indirectly by the core principles and ideologies woven within the platform’s architecture.

The platform as an economic instrument

The Public Platform forms an open information environment in which businesses and communities together cooperatively develop business strategies, discuss old products and design new ones. In the initial stage, our team will build a sample network of businesses by reverse engineering the businesses belonging to our partners and integrating them into the ecosystem for free. Later on, as critical mass is built up, the ecosystem will expand at the expense of the common initiative.

A separate business process is an elementary particle in this ecosystem. Each business process might have its own group of entrepreneurs and inventors that continuously improve this process.

Processes are modeled so as to be scalable, easily customizable and integratable with each other. For each business process, its designers describe a clear procedure for the deployment and execution in real conditions, design vectors of input and output resources, and develop a model of staff motivation using a percent of the profits.

The usefulness of each process is evaluated in terms of the Triple Bottom Line. Constant growth of the network of open source business processes leads to the formation of a multi-dimensional, decentralized, self-organizing and highly dynamic meritocratic cyber organism. Each cell and process is transparent to everybody and managed by individual people in parallel to the principles of cooperation outside of any management hierarchy.

Deploying such a system globally enhances the overall coherence of all human economic activities. Through decentralization, the failure of one business process does not lead to a tangible problem for the entire economic organism. In other words, for the first time in business architecture of such scale, we apply the principles of distributed networks, which lead to a greatly increased fault-tolerance.

In regards to the functionality provided by the Online Portal, we will incrementally build an extensive solutions portfolio for various business processes of various industries. This includes the selection and management of suppliers and supply (sourcing), logistics and marketing, product development and quality management. In short, we provide a complete ERP system. Such giants as SAP or Sales Force have invested thousands of man years for the conceptualization, development and operation of these processes. Our intention is to re-engineer this expertise into an integrated open source eco-system, which on its own, actualizes an alternative socio-economic model conducive to our planet's ecology as well as the holistic spiritual and technologic evolution of humanity.

Another key difference is that all the basic services in the new ecosystem will be free. This is because the corresponding market of business services is complementary to our actual market, and it is to our advantage to commoditize[1] it. The business strategies are explained in more detail in the complete copy of the business proposal.

How it all might look in reality?

Example:

Peter came up with some new, very efficient business model for tree-felling. He began the project in the Public Platform, has documented the concept, and began modeling business. Through the Online Portal Peter met with other people. The guys had talked a bit, hit it off and decided to work together under the leadership of Peter.

Then Alex comes along. He is very interested in the Peter’s model, but has his own slightly altered vision.  Peter tried to objectively accept Alex’s recommendations, but they unfortunately did not reach a compromise. Alex had started a new project in the Public Platform which was an exact copy of Peter’s project (open source). In the project’s version history, the fact that Peter was the original project designer will be stored permanently.

One of the people from Peter’s project preferred the direction which Alex was moving in and decided to move to his project, and perhaps even stayed on both projects. This should not cause any feelings of betrayal, as it normally would in the old model, because the socio-economic environment of the Public Platform is designed to nurture a culture where people act in the name of society, while guided by personal consciousness, interests and beliefs and not by narrow-minded groupthink.

Gradually, both projects grew up. Alex’s project had received increasing audience recognition and had been prototyped in real conditions in the forests of British Columbia. After Peter began seeing these real results, he realized that there was no value in continuing his separate project branch. Peter then joined Alex’s team, objectively receives a high position and makes a number of improvements which are now easy to verify in practice using the realization of the first prototype.

At one point in time too many  people ended up joining the project. Objectively, a certain portion of them would move to other projects, start a competitive branch, or carry out the implementation of projects by issuing a franchise by using the prototype. One can also translate the project into other languages, adapt to different standards and start prototyping in other countries.

Clarifications:

·         Those who model the business and those who implement it in the real world do not necessarily have to be the same people. Although it is desirable, especially in the case of the prototype.

·         The funding and implementation of prototypes do not necessarily imply starting completely new business. In most cases it is reasonable to apply the model to an already existing company. Actually, while projects mature in the open online environment, it becomes possible for them to find interested companies and establish firm contacts.

·         As with Wikipedia, the same person can model any amount of businesses or projects. At one point in time his participation will be compensated by royalties from real business profits.

·         Our project can be considered a realization of Wikinomics. Future collaboration with its authors seems quite reasonable.

·         More explanatory examples of public projects can be found on our website.